What is RCS
RCS – Business Messaging is a communication protocol between telecom operators, OEMs and messaging partners for A2P rich messaging. RCS Business Messaging will equip brands to send videos, audios, images, gifs, map locations, and deeplink to specific actions, to create engaging & rewarding campaigns
How does it benefit your business?
Drive better business models
The average uninstall charge for android apps is 38% within the first day. With the capability of sending rich content material through messaging, it guarantees customer engagement and retargeting.
True Metrics
Client particular DLRs and read receipts with commencing time of the messages. The metrics could be supplied via Google and can be insightful to draw the traits and roadmap.
Visible Branding Space
Brands have possibility to show its logo name, brand and emblem colorations at the chat message. This will offer for a better take into account in consumer’s mind.
Global Deployment
The RBM is supported by all major carriers, top OEMs across globe. The RCS Business Messaging. Universal Profile 2.0 is supported and will be standardized for global deployment.
Enhance Consumer Interaction
The RBM is more conversational with options for suggested replies, ability to send and share map locations, suggestive action to prompt user to complete the transaction, adding events to the Google calendar.
Easy Payment
RCS – Business Messaging will guide Google Pay and other popular third-birthday party fee options like Paypal. This will cause quicker checkout which in flip will result in better conversion rate.
What is the reason behind RCS Business Messaging (RBM)?
It is Rich Communication Services (RCS) is an enhancement to SMS that allows the sharing of rich data, such as audio, images videos GIFs as well as suggested actions OTPs, suggested actions, and much much more to users. RBM further enhances branding Trust marks, rich cards carousels, suggested responses, as well as action buttons giving huge potential for scaling up to meet the ever-changing preferences of customers to interact with brands.
Rich and Interactive Experience
A customized rich media experience, coupled with the potential for interaction results in enhanced user experiences
Read Receipts
RBM lets brands determine whether the intended recipient opened the message or not.
Brand Verification
Verify your brand’s name in order to boost customer trust and engagement rate
Suggested User Actions
These suggested actions buttons enable users to complete tasks by pressing an action button, which makes the process more intuitive
Redefine Mobile Messaging With RCS
For many years, SMS has dominated the ways we communicate on mobile. It remains among the best channels however, new channels with more capabilities are constantly emerging.
RCS functions like modern messaging applications, but the major difference is that it uses carriers’ networks rather than the internet. It lets brands improve the way they interact with their customers at a variety of levels.
- Verified sender You should know who’s calling you
- Rich Content Upload images, GIFs, and Audio in Live, and video
- Engagement Enhance your rate of conversion
- Dialog: Support for chatbots, phone calls, and live chats
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