Two-way messaging

What is Two-way messaging?

An extension of Enterprise Messaging Solution, two-way messaging because the name indicates lets in both the agency and the cease-user to ship and get hold of messages; which in most instances is purchaser initiated. Creating a communicational loop between the company and the cease consumer, -manner messaging solution gets rid of the want for the consumer to name consumer care or to log into the net portals.

How does it benefit your business?

Effectiveness

  • Pace up your interplay with clients the use of -manner messaging, giving them an choice to reply again at their comfort.

Load reduction on customer care

  • Reduce human intervention with configurable vehicle-response to inbound requests thereby saving on communicational charges.

Automation

  • Automate inbound campaigns through keyword-based automobile-responses.

Keywords

  • Prioritize your interaction with predefined key phrases that could assist you trigger submitting and sorting of message replies based to your consumer’s needs.

Validation

  • Validate provider messages to your clients through sending SMS with a code.

Media updates

  • Use identical short code for a couple of key phrases and preserve your users updated with finances highlights, polling figures, inventory factors, news announcements and sports activities ratings.

What is Two-Way Messaging?

Easy! It is a software program or an online platform that allows you to send and receive messages. Our two-way SMS service is used by thousands of businesses. Provide support, close deals Connect with customers.

A two-way SMS platform integrates inbound and outbound text messaging to create a unified service. One of the fastest-growing channels for business communication is SMS. It’s not surprising, as SMS engagement is higher than email and phone. These are some surprising statistics:

  • SMS open rates beat emails nearly 5x: 90% vs. 20% – SMS open rate compared to email open prices (VoiceSage).
  • A text message can take the average person around 90 seconds to reply (GSMA).
  • 75% of people would not mind getting an SMS text message from a company (after opting in) (Digital Marketing Magazine).

In the past, outbound SMS-alert functionality was all that was needed to reach customers. Many brands continue to use texting to communicate messages to large numbers of customers in real time. They don’t realize that many of these messages are receiving responses. This means you could be leaving some serious relationship-building opportunities (not to mention cash) on the table.

The most amazing thing is: 60% of all one-way SMS messages you send are not receiving responses. This is a big missed opportunity.

This article will help you transform a one-way message blast to a genuine engagement. We outline three key aspects of two-way SMS adoption success:

  1. Basics of two-way SMS
  2. Conversational messaging can add value to your company’s bottom line
  3. Compliance

These SMS basics will allow you to get up-to-speed and scale your digital engagement.

It’s easy to start a conversation with our 2-way text messaging service. All plans come with unlimited contacts and all incoming SMS messages for free!

Two-way SMS can be the best way to show your customers you care. It is immediate, cost-effective, and direct. This allows your business to engage and receive feedback that will drive real change. Engaging customers can be as simple as booking appointments, conducting surveys, entering competitions or confirmations. With our Guru SMS service, you can target and manage two-way SMS campaigns with confidence.